I’m Cristina, creator of balanced communicator toolkit.

A toolkit designed broadly for entrepreneurs who want to scale their business with clarity, authenticity and balance. Currently in guided, done with you and done by you formats. 

My Story

A story of a selfpreneur.


I started as a TV journalist in Bucharest, Romania, in 2006. Moved to Brussels, Belgium to work in the EU Institutions for almost 4 years. Did a master degree in parallel (in press, public relations and events management). Wanted to go on with communication projects for the EU branding and thus, as the EU contract had finished, I stayed one more year there and worked on several projects (a co-authored booklet and project on EU branding, radio features in entrepreneurship and culture in Brussels, launch of Dacia Toastmasters club etc.). Moved to Berlin, Germany to work in a PR agency on EU projects. Then had a turning point and went to India to complete two certification programs in yoga teaching and naturopathy. Developed a workshop based on them for busy professionals to include work-life balance tools in their days. Developed a business project to set-up a personal development location in Romania. Was not the right time though. Applied for communication/ project management/ education oriented roles and somehow it didn’t work. Pro-bono helped an editorial house in Bucharest with translation proofreading and book reviews (in self development).  Went to a couple of spiritual retreats to integrate the views and give forward. Started to collaborate with the International Coaching News magazine. My journey went on with a high season contract in Spain with a large tour operator, an educational project in Malaysia, another EU contract in Warsaw, Poland. In 2018 I restarted my entrepreneurial journey with a program at a coworkation place outside Berlin, Germany. Moved back to Romania, to an epic city, Sibiu, to collaborate full-time with a renowned coach, author and behavioral profiler. The following year brought few projects with solopreneurs. Followed by a full-time role in a communication agency in Bucharest and there we are in 2020, a year which brought a boost, on one hand, in  my collaboration with personal brand businesses (solopreneurs), and on another hand, a sudden and sad end on language training, an in-house project (due to the global reason we all know). However, despite all this year brought, it came with a clarification on the  mission and vision: helping service-based entrepreneurs to scale with authenticity, clarity and balance. 

Wrapping it up, with this diverse and at times atypical professional path, I reassembled the puzzle and developed balanced-communicator, programs for entrepreneurs (as a personal brand name which sums up the values and vision I found not only in myself, but in the majority of entrepreneurs I worked with).

The roles I full-time embrace include:

  • Guide to authentic & strategic online communication.   
  • Online personal brands’ co-creator.
  • Confidence and Clarity builder. 
  • Copywriter.
  • Trainer & Online courses creator for service-based entrepreneurs.
Core values I base my work and life on:
  • humanity, authenticity & balance  
  • mindful & solution-oriented perspective
  • ethics, integrity & mutual welfare creation.

Occasional News on conscious and authentic marketing and programs: